Japanese Streetwear Industry : When it comes to streetwear, few countries do things as big or as well as Japan. From the OG players like WTAPS and BAPE to newer names like Neighbourhood and F-LAGSTU-F, these brands define Japanese style.
Military inspired with an outdoor sense of style, WTAPS is one of the OG players in Japanese streetwear. Loose cuts and utilitarian designs are their trademark.
While Lolita fashion isn’t as prevalent today as it was at the turn of the millennium, it still exists. Various brands cater to different aspects of the style, from sweet to gothic. For example, Angelic Pretty is a good choice for the classic sweet lolita look while Alice and the Pirates has more gothic elements.
BABY THE STARS SHINE BRIGHT (BTSSB) is the most famous lolita brand. Their dresses are pastel-colored and adorned with frills and lace. They have stores in Harajuku, Tokyo, Nagoya, and Osaka.
ATELIER BOZ is another brand that specializes in lolita Japanese Streetwear Industry, offering an aristocratic air to the fashion. Their clothes are also adorned with lace and ribbons. Prices are high, ranging from 5000 40000 yen.
Decora is a style of fashion that combines bright colors and oversized accessories. This subculture is often inspired by anime and visual kei music, and has a childlike aesthetic. It is also associated with the Harajuku street-fashion scene. Those who practice this style often wear oversized jewelry and accessories, including Hello Kitty and Pokemon merchandise. They may also wear a variety of different hats, socks, and even leggings in various patterns.
Shoichi Aoki, founder of the FRUiTS magazine, is credited with popularizing this trend. He photographed fashionable young people in Harajuku and later published the photos in his magazine. This caused the fashion cult to explode.
There are a few variations of this style, with some preferring a dark color palette and others choosing to focus on pink. Some also like to mix and match clothing items, as well as use handmade jewelry and hair clips. The style is often androgynous and sometimes reflects the glam rock and glam metal fashions of the West.
Founded by Miyagi Hidetaka, this footwear brand revels in Japanese fashion’s decade-long flirtation with the paisley bandana. Its founders have deep connections to the Tokyo fashion and music scenes; Sk8thing’s graphics can be seen on heavyweight labels like BAPE, NEIGHBORHOOD, and Jun Takahashi’s UNDERCOVER, while Toby Feltwell ran A&R at James Lavelle’s Mo’Wax Records in the UK.
With its signature lightning bolt logo, fragment design has become a staple in the Tokyo streetwear scene. The brand has collaborated with brands as diverse as its founding designers, ranging from outerwear specialist Barbour to the cult label Stussy.
Unlike flashier Japanese clothing brands, Uniqlo focuses on quality over quantity. Their simple staples are often a season or two ahead of the west, and are priced to be affordable for everyday wear. Their hoodies and tees are especially popular.
Kawaii Japanese Streetwear Industry
Kawaii, which means cuteness in Japanese Streetwear Industry, is a cultural aesthetic that incorporates pastel colors and childlike features. It’s popular among Japanese teens and young adults and has grown in popularity throughout the world. From clothing and accessories to food and music, kawaii is a fun and unique way to express yourself.
Kawaii fashion combines elements of Americana with Japanese craftsmanship and attention to detail. One such brand is Journal Standard, which offers a variety of casually designed clothes that have attracted the interest of many Japanese teenagers and young adults. Another popular store is WEGO, which sells a wide range of streetwear at affordable prices.
COMME des GARCONS is another notable brand that fuses traditional and modern styles. Their pieces are often influenced by military uniform and workwear aesthetics. The brand also offers menswear that combines loose, oversized designs and bold camo prints. Other brands like WTAPS and Wacko Maria are similarly inspired by military and workwear style.